>> Thursday, September 30, 2010
Week seven is here, only two more to go! This weeks lesson is very refreshing because it is focuses on the exact opposite of everything that’s been talked about so far. We’ve been mostly working on our online presence. Now it’s time to turn off the computer (Yay!) and get out into the world for some real-life networking. Wha? I can’t just sit at my computer and get fans and sell CD’s? Dang it!
There is some great real-world advice in this lesson, and while most of it seems like common sense, I think the most important piece of advice is to resist the temptation to be constantly promoting yourself. When you are passionate about what you do, its easy to get caught up in the mind-set of seeing each person you meet as someone to get on your mailing list or to get a CD in their hands, but really, it’s o.k. to just be yourself and get to know people. Honestly, most of the time, this is exactly what we do. When we are out at an event where we should be networking, we end up just chatting with people and forgetting about the mailing list or our CD or the fact that we even have business cards! We walk out the door smiling until we realize that maybe we should have given that person we talked to all night a CD or that we missed the perfect opportunity to get them on the mailing list; why didn’t we take it? We can definitely work on our real-life networking!
But, on the other hand, I’ve also been assaulted by musicians who walk right up, introduce themselves, proceeded to try and “sell” me on what they are doing without even asking my name, then they shove a demo or card in my hand and walk away. What’s up with that? Maybe they can canvas a whole room quickly, but how many people do they actually make a connection with?
So, I guess the point of the lesson, among other things, is to find the balance between your life and your music and to use common sense. I thank my lucky stars that I have Tim on my team because he is the king (in my eyes) of face to face networking and a genuinely interesting person to talk to plus an over-all nice guy! Don’t you agree? If you’ve never met Tim, make a point to seek him out, I guarantee you will be laughing and carrying-on in no time!